CHANGING THE WAY YOU DEVELOP AND DELIVER PRESENTATIONS. FOREVER. FOR THE BETTER.

Word-of-Mouth™ was originally developed in the 1980s when Chuck Goldstone was approached by the United States Air Force to develop a program to improve the quality of briefings and presentations for the Pentagon.

Through the years, the program has continued to be adapted and refined. Goldstone's model has been adopted by industries and organizations in nearly all business sectors and served as a foundation for a graduate course at the University of Massachusetts.

Word-of-Mouth™ can help you harness the oft-maligned presentation, equipping you with a briefcase full of best practices to multiply impact/persuasion, while dramatically decreasing toil, jitters, and pique.

The session will improve the quality of presentations, streamline the process of development, build confidence, and help you avoid the most common presentation pitfalls that often bring down others around you.

In less than a day, this comprehensive 4-Step process will teach you how to:

	PREPARE
	•	Target audience needs/expectations
	•	Set appropriate and attainable goals
	•	Identify appropriate content
	•	Use checklists to manage the your time and resources
	•	Create work and schedule flowcharts
	•	Ensure that nothing falls through the cracks

	BRAINSTORM/OUTLINE/WRITE CONTENT
	•	Brainstorm and organize content
	•	Gather and organize content
	•	Write a clear and concise outline and structure
	•	Use 10 vital rules for writer-presenters
	•	Write for the ear
	•	Deliver good and bad news
	•	Create delivery notes

	DESIGN/ PRODUCE/USE VISUALS
	•	Choose the right visuals
	•	Storyboard the talk
	•	Use visuals to clarify, support, and engage
	•	Avoid visuals that detract or distract
	•	Apply more than a dozen rules for design
	•	Create visuals as your cue cards
	•	Avoid PowerPoint's common pitfalls and deficiencies
	•	Create effective handouts

	SET UP AND DELIVER THE PRESENTATION
	•	Learn how and why to rehearse
	•	Use checklists to have what you need, where and when you need them
	•	Set up the room for optimum results
	•	Deliver with poise and confidence
	•	Project a professional ism and credibility
	•	Make sure that the audience "gets it"